SEO Uzmanı 8

Taharri motoru optimizasyonu, web sitelerini arama motorlarının henüz sükûnet bir şekilde anlayabilmesine “taramasına” olanak sağlayacak şekilde arama motorlarının kriterlerine oranlı hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilişkin arama motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak anlatım edilmektedir. Taharri motorları arama neticelerinin suistimal edilmemesi yürekin bu kriterleri yayınlamamaktadır, ancak bazı ipuçları verilerek en azından nelerin bünyelmayacağı konusunda veri vermektedir. İnternetin jurnal evetşamda ve hesaplı anlamda enerjisinin artması neticesinde hızla yaygınlaşmaya başlamıştır. Dijital pazarlamanın bir ast koludur.

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