SEO Uzmanı 10

Kontrol motoru optimizasyonu, web sitelerini taharri motorlarının daha rahat bir şekilde anlayabilmesine “taramasına” olanak esenlayacak şekilde taharri motorlarının kriterlerine muvafık hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilişkin taharri motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak anlatım edilmektedir. Kontrol motorları taharri neticelerinin suistimal edilmemesi yürekin bu kriterleri yayınlamamaktadır, fakat bazı ipuçları verilerek en azından nelerin yapılmayacağı dair bilgelik vermektedir. İnternetin yevmi yaşamda ve hesaplı anlamda gücünün artması neticesinde çabucak yaygınlaşmaya mebdelamıştır. Dijital pazarlamanın bir ast koludur.

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